With its comprehensive range of control, management and tracking functions, AdMan is at the heart of the ad production workflow. The AdMan environment also includes three web-based modules, which integrate outsourced ad production companies and allow customers to upload partial artwork or production-ready ads.

Cross-media ad production with AdMan

AdMan is the central module in ad management that ensures safe and reliable production of print, online and mobile advertising formats. The entire production process is controlled and tracked by AdMan in conjunction with an ad order entry system, for example SAP's IS-M/AM, and a DTP program or design editor (e.g. InDesign, QuakXPress, VI&VA-Editor, PageOne, Adfrend). AdMan has been designed as a lite client for ad booking tasks, whereas the ad production department works with the browser-based web version. An integrated preflight check ensures that problems with colors, fonts, sizes and file formats are detected and resolved. Stringent requirements ensure adherence to deadlines and a validity check for logos. AdMan can be used in a network that spans multiple sites and customized to include a publisher's specific in-house functions.

Outsourced ad production with WebLink LI
Whether outsourced ad production can be successfully integrated in your ad workflow and whether this will produce the desired savings is merely a matter of using the right tool. Integration with WebLink LI (Layout Interface) will ensure more flexibility, lower costs and maximum production security. This program is a web-based application and can be started via a standard browser. The extent to which you outsource your work, i.e. whether you want to relieve your in-house ad production department during peak periods or whether you outsource all your work, is completely irrelevant – WebLink knows no limits.

Uploading partial artwork and production-ready ads with WebLInk CI

With WebLink CI (Customer Interface) you provide your customers with an internet portal for uploading production-ready ads and partial artwork, which are used in AdMan to complete or correct an ad order. This has a double impact. Not only does it integrate the customer in the production process and give him a deeper insight into it, but it also reduces the amount of work involved for the publisher, since WebLink CI automatically assigns files and governs communication. An online acknowledgement, which can also be sent by e-mail if required, is attached to every upload. WebLink CI also monitors adherence to deadlines, triggering the required preflight checks. This ensures that only files that are ready for production are actually forwarded to the production system.

Reviewing ads with AdCept

If you prefer a short, fast workflow, you should review and release your display ads online. With AdCept, you will acquire a web-based tool that not only shortens your workflow significantly, but also rules out any communication problems, since the correction requests are stored together with the ad order. The average amount of time and work spent on each ad is therefore significantly reduced due to web interaction. Because the minute your customer or ad consultant accepts a proof, a production release in AdMan is automatically triggered.