News | 03/15/2012

Brand new: Wetzlardruck completely reorganizes its workflow

Planning and production in cooperation with ppi Media

Simply making a New Year's resolution is not enough for the largest newspaper publisher centrally located in the middle of Hesse. At Wetzlardruck, this was followed up by actions during the first weeks of the new year. Extensive changes to the system were planned in the Editorial and Production Departments, to be followed later by the Ad and Sales Departments. At the heart of the production workflow, the scope and performance of ppi Media's planning and production system will be enhanced and then linked via standard interfaces to new editorial and ad booking systems. Furthermore, Wetzlardruck will outsource the operation and maintenance of the servers as well as the new solution to MSP in Bremen.

Outsourcing and process optimization: the two major trends in the newspaper industry will be consistently implemented in Wetzlar. Apart from PlanPag, ProPag and AdPag by ppi Media as well as interfaces to the editorial and ad booking system, the publishing house also decided in favor of a new editorial system (RedWeb). Specification of the new comprehensive solution began in January 2012. The implementation of and link to SAP modules is also planned in a later step.

Press photos

Symbolic handshake at the kick-off: Martin Grude, Managing Director of Wetzlardruck GmbH (3rd from the right), Siegmund Radtke, Publishing Director at Mittelrhein-Verlag GmbH and responsible for red.web (3rd from the left) and Norbert Ohl, COO of ppi Media GmbH (2nd from the right) shake hands at the start of the project. Joining in the celebration of this new partnership are (from left): Johann Georg Kokesch, authorized representative and Head of Human Resources at Wetzlardruck GmbH, Project Leader Stefan Weisgerber (Weisgerber Consulting) and Achim Leimig, Head of IT at Mittelrhein-Verlag GmbH as well as Head of “Projects & Support” at red.web. (Photo: ©redweb)